Scottish BakersWorking with Scottish Bakers was a long relationship building branding & social media content for a trade organisation aiming to put Bakers on the map.
Scottish Bakers has existed since 1891 to serve the baking community in Scotland. Coming out of the pandemic, they wanted to modernise their branding and communication. I worked with them on campaigns around their key competitions - The World Championship Scotch Pie Awards and The Scottish Baker of the Year Awards.
We put bakers back at the heart of the brand and raised the level of content being released across social platforms.
I’ve got combined skills in social media strategy and brand strategy and these go hand in glove in today’s social media landscape.
#ScotchPieAwards
I was responsible for social media content and video work, with the goal being to build on the #ScotchPieAwards sub brand for Scottish Bakers and put butchers, bakers and sponsors at the heart of the marketing content.
We created weekly content to promote the competition and its sponsors with a range of graphics and short-form video content and we saw a massive increase in engagement across social channels.
The World Championship Scotch Pie Awards
Entrants to the Awards also received social media assets to use throughout the competition including Instagram Reels featuring their business to promote their win or being shortlisted.
2022/23 saw the return of in-person events, and I covered the judging day and awards lunch on social media, as well as creating video content to be shown on the day.
Putting the butchers, bakers and pie makers this competition is designed to promote at the heart of the social media marketing was a goal from the outset and it was fantastic to use this to further engage with the organisation of Scottish Bakers with its members.
Scottish Baker of the Year
I have worked with Michael for two years as part of a creative content team. His enthusiasm and ability to take corporate messaging and convert it into engaging social media content is amazing.
He is as able to understand the business imperative as he is to generate strong content for a range of audiences in a creative way.
Michael’s strength is his knowledge and expertise across fields - his combined understanding of branding, social media, design and video makes him a great marketer and an asset to any project or campaign.
I can wholeheartedly recommend Michael for all B2B and B2C social campaigns.
Julie Fourcade, Fourcade Communications